Inside Ethiopia's Coffee Farms: Our Sustainable Sourcing Journey

Our Story

Partnering directly with local growers. We work closely with coffee farmers across Ethiopia, building relationships rooted in fairness and long-term partnership rather than one-off transactions. These partnerships support entire farming communities, not just individual harvests.

Sustainable practices, not shortcuts. From soil health to water use, the farms we work with prioritize practices that protect the land for future harvests — because sustainable farming isn't just better for the environment, it's what produces better coffee over time.

Quality starts at the source. Ethiopia's growing regions are known for producing some of the most distinct, high-quality coffee in the world. By working directly with local farmers, we help ensure that quality carries all the way through to the cup.

A journey, not a transaction. Supporting responsible coffee cultivation means thinking beyond the current season — helping farming communities grow sustainably while giving our customers coffee they can feel genuinely good about.

This is part of what it means to be a premier partner in coffee excellence: caring as much about where your coffee comes from as we do about the machine that brews it.